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Anchor 1

Meet me



A passionate storyteller, award-winning journalist, strategic content and social media marketer and well connected public relations professional, I believe in working collaboratively to create authentic, engaging and compelling ways of telling stories, delivering messages and creating content. With over 12 years experience in the industry working as a journalist and producer and in senior management marketing and PR positions, I have achieved many results including leading the PR campaign which secured $250M in Government funding for a stadium in Australia, leading the PR campaign for what is now London's most talked about dining experience, London in the Sky, which saw a doubling in traffic to the website, a tripling of social media followers and a 350% growth in sales following the launch campaign, and finding stories which have attracted significant national and international interest.



Square Up Media, London

  • Manage a team of four overseeing all marketing, communications and PR activity

    across Foodism, Square Mile, Escapism and London in the Sky

  • Developed the overarching marketing, PR and communications strategies across

    the media business, the events side of the business and e-commerce platforms and

    oversee their implementation

  • Create and implement integrated marketing campaigns for clients across

    traditional, digital and social media and keep abreast of emerging tech

  • Recruit and manage influencers and celebrities for campaigns

  • Develop and manage all media partnerships and media relations

  • Manage the marketing and events budgets across the business

  • Integral to the growth and development and growth of e-commerce platforms

  • Lead on the organisation of all events including client consumer facing, internal

    and B2B events


Townsville Enteprise, Townsville, Australia

  • Managed the PR component of the city advocacy campaign which resulted in

    $250M Government funding secured for a new stadium

  • Tripled the annual PR value of the organisation in 2016

  • Tripled followers on corporate social channels and increased followers on consumer

    digital assets by over 500%

  • Managed the PR component of the marketing campaign Awarded Best TV

    advertising campaign at the 2014 Queensland Multi Media Awards

  • Developed a media training program


VIDEO JOURNALIST 08/2011 - 09/2013

Network Ten, Townsville, Australia

  • Awarded Best Tourism Story (2012) at the Queensland Multi Media awards

  • Finalist for Best General News story (2012) at the Queensland Multi Media awards

  • Lead the team for the coverage of the 2012 Townsville Tornado which included

    field producing, reporting and live crosses

  • Lead the team for the national coverage of the 2012 Solar Eclipse which included

    field producing, reporting and live crosses



  • Newsgathering and reporting for broadcast, print and online

  • Studio and field producing • Filming and editing

  • Live crossing

  • Photojournalism


Media/Public Relations

  • A strong contact book of journalists across consumer and trade press in the UK and Australia

  • An impressive list of over 200 influencers across lifestyle, luxury and travel in UK, Europe and Australia

  • PR strategy development and implementation

  • High level influencer management and media relations

  • Strong knowledge of Government and policy, MICE, tourism, luxury and lifestyle


  • Strong knowledge and understanding of social listening/sentiment through the

    creation and aggregation of social content


  • High level writing and editing skills through the development of content including media releases, news pieces, information briefings, media briefings, pitches, radio/tv commercial scripts

  • Content, marketing and communications strategy development and implementation

  • Ad creation and management across Facebook, Instagram and Youtube business platforms.

Technical skills

  • Final Cut Pro, Premiere, Davinci, Avid, Photoshop, Lightroom

  • Video camera and drone operator

  • Youtube, Google +, Facebook, Instagram and Twitter for business • Hootsuite, Buffer, MailChimp, Adestra, Isentia, Cision



University Of Adelaide, Adelaide, Australia, 2006 Bachelor of Media


  • 2014 Queensland Multi Media Awards

Best advertising campaign “Alive with Curiosity”

  • 2012 Queensland Multi Media Awards Winner, Best Tourism Story

Finalist, Best General Story

  • 2010 South Australian Media Awards

Best Young Journalist
Best Regional/Rural coverage across print, radio and television

  • 2009 South Australian Media Awards

Best Regional/Rural coverage across print, radio and television 

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