PROFESSIONAL SUMMARY

 

A passionate storyteller, award-winning journalist, strategic content and social media marketer and well connected public relations professional, I believe in working collaboratively to create authentic, engaging and compelling ways of telling stories, delivering messages and creating content. With over 12 years experience in the industry working as a journalist and producer and in senior management marketing and PR positions, I have achieved many results including leading the PR campaign which secured $250M in Government funding for a stadium in Australia, leading the PR campaign for what is now London's most talked about dining experience, London in the Sky, which saw a doubling in traffic to the website, a tripling of social media followers and a 350% growth in sales following the launch campaign, and finding stories which have attracted significant national and international interest.

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WORK HISTORY

MARKETING, PR AND COMMUNICATIONS MANAGER 01/2017 - current

Square Up Media, London

• Manage a team of four overseeing all marketing, communications and PR activity

  across Foodism, Square Mile, Escapism and London in the Sky

• Developed the overarching marketing, PR and communications strategies across

  the media business, the events side of the business and e-commerce platforms and

  oversee their implementation

• Create and implement integrated marketing campaigns for clients across

  traditional, digital and social media and keep abreast of emerging tech

• Recruit and manage influencers and celebrities for campaigns

• Develop and manage all media partnerships and media relations

• Manage the marketing and events budgets across the business

• Integral to the growth and development and growth of e-commerce platforms

• Lead on the organisation of all events including client consumer facing, internal

  and B2B events

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MARKETING, COMMUNICATIONS AND PR MANAGER 09/2013 - 08/2016

Townsville Enteprise, Townsville, Australia

• Managed the PR component of the city advocacy campaign which resulted in

  $250M Government funding secured for a new stadium

• Tripled the annual PR value of the organisation in 2016

• Tripled followers on corporate social channels and increased followers on consumer

  digital assets by over 500%

• Managed the PR component of the marketing campaign Awarded Best TV

  advertising campaign at the 2014 Queensland Multi Media Awards

• Developed a media training program

 

VIDEO JOURNALIST 08/2011 - 09/2013

Network Ten, Townsville, Australia

• Awarded Best Tourism Story (2012) at the Queensland Multi Media awards

• Finalist for Best General News story (2012) at the Queensland Multi Media awards

• Lead the team for the coverage of the 2012 Townsville Tornado which included

  field producing, reporting and live crosses

• Lead the team for the national coverage of the 2012 Solar Eclipse which included

  field producing, reporting and live crosses

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SKILLS

Journalism

• Newsgathering and reporting for broadcast, print and online

• Studio and field producing • Filming and editing

• Live crossing

• Photojournalism

 

Media/Public Relations

• A strong contact book of journalists across consumer and trade press in the UK and Australia

• An impressive list of over 200 influencers across lifestyle, luxury and travel in UK, Europe and Australia

• PR strategy development and implementation

• High level influencer management and media relations

• Strong knowledge of Government and policy, MICE, tourism, luxury and lifestyle

  industries.

• Strong knowledge and understanding of social listening/sentiment through the

  creation and aggregation of social content

  Marketing/Communications

• High level writing and editing skills through the development of content including media releases, news pieces, information briefings, media briefings, pitches, radio/tv commercial scripts

• Content, marketing and communications strategy development and implementation

• Ad creation and management across Facebook, Instagram and Youtube business platforms.

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Technical skills

• Final Cut Pro, Premiere, Davinci, Avid, Photoshop, Lightroom

• Video camera and drone operator

• Youtube, Google +, Facebook, Instagram and Twitter for business • Hootsuite, Buffer, MailChimp, Adestra, Isentia, Cision

 

EDUCATION

University Of Adelaide, Adelaide, Australia, 2006 Bachelor of Media

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ACCOLADES

• 2014 Queensland Multi Media Awards

Best advertising campaign “Alive with Curiosity”

• 2012 Queensland Multi Media Awards Winner, Best Tourism Story

Finalist, Best General Story

• 2010 South Australian Media Awards

Best Young Journalist
Best Regional/Rural coverage across print, radio and television

• 2009 South Australian Media Awards

Best Regional/Rural coverage across print, radio and television