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Project | London in the Sky launch campaign
In 2019 I led the PR campaign for what is now London’s most talked about dining experience, London in the Sky. The campaign kicked off with a launch day which included collaboration with influencers and celebrities for a series of activation throughout the day. In the 24 hours post launch, traffic to the website more than doubled, followers on the London in the Sky Instagram page tripled and sales increased by 350%.
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Project | STADIUM AND ENTERTAINMENT CENTRE CAMPAIGN
From 2014-2106 I led the media and PR component of the Integrated Stadium and Entertainment Centre advocacy campaign. The campaign generated over $5M worth of publicity across local, state, national and international news outlets and was successful with $250M secured from Governments. The stadium opened in February 2020. View the case study here.
Project | HANDS UP FOR HARRY CAMPAIGN
In 2015 I created and executed the successful “Hands Up for Harry" campaign. Following the announcement Prince Harry would be seconded to Australia, The aim of the campaign was to generate exposure of Townsville North Queensland by broadcasting images of the destination across the world. The campaign resulted in international exposure of Townsville and Australia worth over $1M over a four day period.
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